> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rork.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Posting Organic Content

> Guide to organic content

export const CtaBanner = () => <div style={{
  display: "flex",
  alignItems: "center",
  justifyContent: "space-between",
  gap: "24px",
  flexWrap: "wrap",
  margin: "40px 0 8px",
  padding: "22px 28px",
  borderRadius: "16px",
  background: "linear-gradient(135deg,rgba(249,115,22,0.10),rgba(255,255,255,0.03),rgba(249,115,22,0.06))",
  border: "1px solid rgba(255,255,255,0.08)"
}}>
    <div>
      <div style={{
  fontSize: "19px",
  fontWeight: 700,
  color: "#fff",
  letterSpacing: "-0.3px",
  lineHeight: 1.3
}}>
        Build your app with Rork today.
      </div>
      <div style={{
  fontSize: "14px",
  color: "rgba(255,255,255,0.6)",
  marginTop: "4px",
  lineHeight: 1.5
}}>
        Ship iOS, Android, and web apps by chatting with AI.
      </div>
    </div>
    <a href="https://rork.com" style={{
  flexShrink: 0,
  display: "inline-block",
  padding: "10px 24px",
  background: "linear-gradient(135deg,#fff,#f0f0f0)",
  color: "#000",
  fontSize: "14px",
  fontWeight: 600,
  borderRadius: "100px",
  textDecoration: "none",
  whiteSpace: "nowrap"
}}>
      Try Rork for Free
    </a>
  </div>;

Organic content is a powerful way to validate your idea or product. It is also a great way to evaluate the effectiveness of your Gotcha Moment.

You should be able to generate a noticeable amount of views based solely on your app's key functionality.

[<u>https://www.instagram.com/reel/DLdT4Niu25w/?utm\_source=ig\_web\_copy\_link\&igsh=MzRlODBiNWFlZA==</u>](https://www.instagram.com/reel/DLdT4Niu25w/?utm_source=ig_web_copy_link\&igsh=MzRlODBiNWFlZA==)

[<u>https://www.tiktok.com/t/ZP8UHME7v/</u>](https://www.tiktok.com/t/ZP8UHME7v/)

Both of these posts simply demonstrate what the app does. The TikTok video initially received ten thousand views organically and generated around one hundred dollars. After boosting it, we made no additional money from the promo spend.

# **Why Each Organic Video Worked**

## **Instagram**

It had a humorous spin on the functionality of the app. We included a call to action in the caption, which significantly boosted engagement. This was pre-launch, so we added a caption saying "comment the word 'BETA' to get early access". This also showed that our "gotcha" moment captivated people enough to comment to get early access.

## **TikTok**

It had a decent hook and a slightly dramatic tone. It also clearly showed passion for the product and conveyed authenticity in how it was presented.

# **Pros**

If executed well, organic content can build a strong, almost cult-like following for free

# **Cons**

You need to be skilled at creating this style of content. I am personally not great at it, but I am very good at directing influencers on what to post. With all marketing channels, you should play to your strengths and your app's strengths. Organic content can also be inconsistent in performance

<CtaBanner />